Notes from the form-builder workshop
Tutorials, comparisons, payment integrations, and the occasional founder story. We write when we have something useful to share.
Turn form responses into a filled-in PDF — automatically
Contracts, waivers, applications, invoices — generate a completed PDF from every submission with no Zapier, no PDF API, and no copy-pasting. Here's how the form-to-PDF workflow works.
Steven Lee· Jul 5, 2026· 9 min read
Collect answers and book the meeting — in one form
Stop stitching a form to a separate Calendly link. Qualify the person, then show real available slots and book onto your calendar — in a single flow, with no handoff and no split data.
Steven Lee 8 min
Selecting the perfect form builder in 2026: top alternatives to Jotform
Jotform isn't the only game in town anymore. We break down five modern alternatives — by features, pricing, and the kinds of teams each one fits best.
Steven Lee 7 minHow to build a beautiful form in 5 minutes
From a blank page to a public form with payments — a step-by-step walkthrough using the drag-and-drop editor.
Steven Lee 5 min
When to use conditional logic vs page jumps
Both shape what your respondents see — but they're not interchangeable. Here's the mental model we use to pick the right one.
Steven Lee 6 min
Why we built Halloform: a founder's story
I was tired of bouncing between Typeform, Stripe, Zapier, and Mailchimp just to take a paid signup. So I built the form builder I actually wanted to use.
Steven Lee 8 min
Building forms that convert: 7 design principles
Question order, mobile keyboards, copy tone, and the surprising power of a one-question landing page.
Steven Lee 10 minGet notified when we publish
A short note when a new article drops. No spam, just the occasional issue.